"We feel our best when we're 'just right,' part of a group that is specialized enough to set us apart from the masses but still definable.
We want to stand out from the majority, but usually not in a way that makes us part of a glaring and lonely minority. Sometimes, we may not choose the tie we would really like to wear for fear of where that would put us in relation to others.
We are all trying to find the place on the bell curve where we feel most comfortable. If we have to bend the truth to get there, so be it.
[..]
This doesn't mean that we're all conformists in denial. It means that we regularly fail to recognize that others' thoughts and behaviors are just as complex and varied as our own. rather than being alone in a crowd of sheep, we're all individuals in sheep's clothing."
-Sheena Iyengar, from The Art of Choosing
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